Published 2026-03-10
New Bridge Graduate Institute
New Bridge Graduate Institute is registered with the Department of Higher Education and Training as a private higher education institution. A provider of distinctive qualifications with a 25-year history of academic excellence, the institute offers a unique educational model focused on collaborative learning, industry relevant qualifications, and personal development to prepare students for a successful and meaningful career.
Vice Principal: Student Recruitment
This is a sales leadership role, not an academic or teaching position, to be based at our Highway campus in Durban. The successful candidate will be responsible for leading the student recruitment sales team, driving enrolment targets, managing conversion pipelines, and delivering revenue growth.
Reporting to
Sales Manager
Role Description
To manage the campus sales team and motivate the team to reach team and individual campus database collection, appointment, application, and registration targets under the supervision of the National Sales Manager.
Responsible for initiating and managing relationships with prospective students from target schools through every stage of the recruitment process (leads, appointments, applications, and registrations) and report on individual and team sales activities per set targets.
To achieve campus registration targets and implement campus sales and marketing initiatives and plans aimed at attracting students to apply for and register for undergraduate qualifications.
Duties And Responsibilities Brand Positioning
The appointment of campus Student Advisors (SA), Senior Student Advisors (SSA), Marketing Consultants and Senior Marketing Consultants
School Targeting
School Presentations
Career fairs
Database collection and management
Callers and the conversion of booked appointments to arrivals
Reception and customer facing protocols
Interviews and the conversion to Applications and Registrations To Work With Management To Ensure SSA and SA’s, Marketing Consultants and Senior Marketing Consultants are trained and ensure they are competent in all key performance areas
Clear objectives and targets are set for SSA, SA’s, Marketing Consultants and Senior Marketing Consultants and manage their performance
Required marketing material is accurately and time‑sized forecasted
Reporting on key sales achievement vs targets to the Campus Principal and National Sales Manager on a weekly and monthly basis
Development and maintenance of relationships with target schools
Weekly meetings with SSA and SA’s are held to monitor their performance against all key indicators i.e., school presentations, career fairs, database collection and management, calling campaigns, interview bookings and arrivals, conversion of interviews to applications and applications to registrations
Student Advising team are guided and mentored to improve sales and closing skills
Custodianship of the CRM Information system and ensuring 100% use by the sales team
Growth of the campus as measured by sales achieved against set targets Key Responsibilities Ensure all sales activity takes place in line with the brand and campus marketing plan
Develop a sales plan to meet the campus sales and marketing objectives
Achieve campus sales targets vs student numbers, revenue per student and total turnover net of bursaries
Roll out the tactical sales plans consistent with your campus sales strategy, including all direct sales activity, approved social media and promotional activity
Build and maintain a dynamic group of Marketing Consultants, Senior Marketing Consultants, SA’s and SSA, through supporting effective recruitment and selection and training processes
Ensure that all team members are trained and coached with product knowledge and sales techniques
Proactively monitor and evaluate the performance of SA’s and SSA’s to ensure that individual team member's targets are agreed upon and achieved
Ensure that the activities of the campus sales team comply with all relevant legislation, ethical standards and company policies
Foster a teamwork approach and a sense of partnership with the academic, finance, operations and HR teams, aimed at optimizing all opportunities to identify and exploit synergies and enhance sales‑effectiveness Required Competencies Excellent interpersonal and communications skills
Minimum of 5 years experience in sales, ideally within a customer‑focused or education sales environment
Target driven, friendly and methodical individual who works accurately and can handle pressure
Time management skills
Completed Tertiary Qualification preferably a degree in commerce or equivalent Role Specific Requirements
Drivers licence and own vehicle is a compulsory requirement
Salary
Competitive salary dependent on qualifications and experience
Working Hours
Monday to Friday : 08:00 – 16:30
Candidate must be willing to work extended hours during the peak registration periods and for certain events in the year such as Open Days and Information Evenings
We are committed to diversity, equity and inclusion in the workplace. Preference will be given to candidates whose appointment will further that goal. #J-18808-Ljbffr
