What You’ll Do

• Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, execution and success metrics, activity calendars, including Innovation projects and end to end Campaigns) in partnership with Customer and Commercial and Franchise Leadership.
• Provide input on Operating Unit-and Market-level portfolio strategy, brand plans and local innovation opportunities.
• Provide market input for the development of Operating Unit- and market-level Integrated Marketing Experience campaigns and approve commercialization of Innovation projects as applicable.
• Orchestrate localization and real-time amplification of Integrated Marketing Experience campaigns within the Franchise unit, providing input to Operating Unit Integrated Marketing Experience team.
• Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including activations, consumer promotions, experiential marketing, and events (leveraging marketing assets).
• Lead franchise marketing preparation and participation in key business System Review meetings. Showcase Best Practice models that can scale to other Regions.
• Lead briefing of ad-hoc requests based on dynamic market needs and Bottler requests linked to key business priorities, working with Category Leads to decide on best response plan.

Role Requirement

• Bachelor’s degree; MBA is an added advantage.
• Significant marketing and leadership experience (12-15 years), including leading large teams.
• Direct experience with marketing activation.
• Business and commercial acumen, including financial expertise.
• Experience working with The Coca-Cola Company external partners (bottlers and customers).
• Experience working with marketing in large regions preferred.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g., consumer/shopper insights) and other key elements of broader operating unit/global strategy, as necessary.
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda.
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Ability to identify needs for campaign localization or customization as necessary.
• Ability to guide media buying (in partnership with marketing procurement), as necessary.

Annual Incentive Reference Value Percentage: 30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.