What does a Program Director do?

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Jobs Roles

  • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
  • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
  • Establish work schedules and assign work to staff members.
  • Coordinate activities between departments, such as news and programming.
  • Perform personnel duties, such as hiring staff and evaluating work performance.
  • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
  • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
  • Confer with directors and production staff to discuss issues such as production and casting problems, budgets, policies, and news coverage.
  • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
  • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
  • Develop promotions for current programs and specials.
  • Prepare copy and edit tape so that material is ready for broadcasting.
  • Develop ideas for programs and features that a station could produce.
  • Participate in the planning and execution of fundraising activities.
  • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
  • Read news, read or record public service and promotional announcements, or perform other on-air duties.
  • Operate and maintain on-air and production audio equipment.
  • Direct setup of remote facilities and install or cancel programs at remote stations.
  • Cue announcers, actors, performers, and guests.
  • Conduct interviews for broadcasts.
  • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
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