What does a Market Research Analyst and Marketing Specialist do?

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Jobs Roles

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Measure and assess customer and employee satisfaction.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Monitor industry statistics and follow trends in trade literature.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Develop and implement procedures for identifying advertising needs.
  • Direct trained survey interviewers.
Specialist Analyst - Market Intergrity And Supervision Division: Otc Markets And Issuers at Financial Sector Conduct Authority in Pretoria 1 week ago
Consumer Senior Pricing Analyst (Marketing / SAP / Data / Research) Uitenhage, PE at CA Global Headhunters Ltd. in Western Cape 1 week ago
Business Development/market Analyst : Specialist : at Quick Match Talent (Pty) Ltd in Cape Town 3 weeks ago
Business Development/market Analyst : Specialist : Cape Town at Quick Match Talent in Western Cape 1 month ago
Content Marketing/Social Media Specialist at Sportsmans Warehouse in Cape Town 3 hours ago
Client Service Director - Marketing Research CT at LayerCake Recruitment in Cape Town 3 hours ago
Research Analyst at GetSmarter in Cape Town 3 hours ago
Marketing Specialist - Sandton - Urgent at HR Genie in Woodmead 18 hours ago
Travel Specialist (Inbound) - Johannesburg / - Market Related at HotelJobs.co.za in Sandton 1 day ago
EMV Specialist Systems Analyst MH39566 at e-Merge IT Recruitment in Johannesburg 1 day ago