What does a Graphic Designer do?

Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

Jobs Roles

  • Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
  • Determine size and arrangement of illustrative material and copy, and select style and size of type.
  • Use computer software to generate new images.
  • Mark up, paste, and assemble final layouts to prepare layouts for printer.
  • Draw and print charts, graphs, illustrations, and other artwork, using computer.
  • Review final layouts and suggest improvements as needed.
  • Confer with clients to discuss and determine layout design.
  • Develop graphics and layouts for product illustrations, company logos, and Web sites.
  • Key information into computer equipment to create layouts for client or supervisor.
  • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  • Study illustrations and photographs to plan presentation of materials, products, or services.
  • Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
  • Develop negatives and prints to produce layout photographs, using negative and print developing equipment and tools.
  • Photograph layouts, using camera, to make layout prints for supervisors or clients.
  • Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
  • Maintain archive of images, photos, or previous work products.
  • Research new software or design concepts.
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