What does a Demonstrator and Product Promoter do?

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Jobs Roles

  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Sell products being promoted and keep records of sales.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Suggest specific product purchases to meet customers' needs.
  • Transport, assemble, and disassemble materials used in presentations.
  • Identify interested and qualified customers to provide them with additional information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Prepare or alter presentation contents to target specific audiences.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Train demonstrators to present a company's products or services.
  • Instruct customers in alteration of products.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Recommend product or service improvements to employers.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Stock shelves with products.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
  • Write articles or pamphlets about products.
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