What does a Copy Writer do?

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Jobs Roles

  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Present drafts and ideas to clients.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Vary language and tone of messages based on product and medium.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
Junior Copy-Editor/Writer at Scout PR and Social Media in Cape Town 2 days ago
Team - Art Director and Copy Writer at GCubed in Johannesburg 2 days ago
Digital Copy Writer at Recruit Digital Associates LTD in Johannesburg 2 days ago
Junior Copy-Editor/Writer at Scout PR and Social Media in Cape Town 4 days ago
Team - Art Director and Copy Writer at GCubed in Johannesburg 1 week ago
Team art director and copy writer at GCubed in Other 1 week ago
Copy writer at Yawee Human Capital in Other 1 week ago
Copy Writer at Yawee Human Capital in Johannesburg 1 week ago
Digital Copy Writer at Recruit Digital Associates (PTY) LTD in Johannesburg 2 weeks ago
Marketing Copy Writer at Compuscan in Cape Town 2 weeks ago