Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.

Job Description - Head of Shopper Marketing, RAMET (2507031444 W)

Head of Shopper Marketing – RAMET

This position reports directly to the Senior Marketing Director and is based in South Africa/Czech Republic.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.

General Summary:

The Regional Head of Shopper Marketing, RAMET will lead and execute the in-store strategy across RAMET (Russia, Africa, Middle East, and Turkey), ensuring alignment with global brand toolkits while maximizing physical availability. This role is pivotal for driving in-store execution consistency, supporting multiple country teams, and fostering collaboration with local shopper teams to grow the brand’s presence effectively across the region.

1. In-Store Execution Consistency: Drive consistent in-store execution across multiple countries, ensuring global toolkits are effectively adapted and implemented in local markets.
2. Physical Availability Growth: Partner with markets and local shopper teams to identify growth opportunities, prioritize critical initiatives, and close physical availability gaps within the Kenvue portfolio.
3. Shopper Insights & Behaviour Analysis: Partner with CBI to conduct shopper research across RAMET markets to identify purchasing triggers and barriers. Use these insights to shape in-store strategies.
4. Channel Strategy Development: Develop channel-specific strategies to optimize brand presence in key retail environments (e.g., supermarkets, pharmacies, convenience stores), adjusting to regional preferences and retailer standards.
5. Strategic Collaboration: Build strong relationships with global and local teams, aligning priorities and establishing workstreams that elevate in-store brand presence and consumer engagement.
6. Collaborative Planning with Sales Teams: Work closely with country sales teams to align on joint business plans, ensuring shopper marketing strategies support sales objectives and deliver incremental growth.
7. Training & Best Practice Sharing: Facilitate training sessions and develop toolkits for local shopper teams, equipping them with guidance on executing effective in-store strategies and maintaining brand standards.
8. Measurement & ROI Analysis: Develop a framework for measuring the ROI of shopper marketing initiatives across RAMET, including both qualitative and quantitative metrics, to refine strategies based on performance insights.
9. Market Leadership: Lead cross-functional initiatives in close collaboration with country teams to define and deploy strategies that drive Kenvue’s portfolio availability across various channels.

What We Are Looking For

Required Qualifications & Skills:

1. Bachelor’s degree is required;
2. 12+ years in FMCG, with a blend of 7-9 years in shopper marketing or retail execution and 3-5 years in sales or roles closely aligned with sales;
3. Proven track record in shopper marketing, with experience in adapting global strategies to local in-store execution;
4. Solid understanding of sales dynamics and retailer relationships to ensure alignment on joint business plans and support channel development;
5. Ability to manage complex, cross-regional projects effectively;
6. Excellent communication skills, with the ability to influence cross-functional teams and work collaboratively with local and regional stakeholders;
7. Expertise in shopper insights and behaviour analysis, with the ability to leverage data for in-store strategy;
8. Experience in channel-specific strategy development to optimize brand presence across various retail settings;
9. Proficiency in project management, able to manage priorities, and build efficient workstreams;
10. Strong analytical skills to identify gaps, assess performance, and drive continuous improvement in in-store execution;
11. Knowledge of physical availability drivers and experience using brand toolkits to drive impactful execution.

What’s in it for you

• Learning & Development Opportunities
• Employee Resource Groups

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location

Europe/Middle East/Africa-South Africa-Western Cape-Cape Town

Other Locations

Europe/Middle East/Africa-South Africa-Gauteng-Johannesburg