Head of Editorial at Eleven Content Company: Eleven Content Type: Senior Leadership Role Reports to: Directors (Pete, Andy) and Operations (Christian) Works closely with: Head of SEO, Head of Growth, Account Management About Eleven Eleven is a growth-focused content marketing agency recently acquired by two industry leaders, specialising in high-performing content strategies for global B2 B brands, agencies, and digital publishers.
Our team thrives on curiosity, collaboration, and a scientific approach to innovation, continually embracing new technologies like AI.
The Role The Head of Editorial owns and leads the editorial function at Eleven Content: its thinking, standards, systems, people, and commercial outcomes.
This role defines how Eleven approaches content as a discipline, what quality means in practice, and how editorial work consistently delivers value and commercial outcomes for clients.
It blends strategic leadership with hands‐on oversight: setting direction, enforcing standards, and stepping in where it materially protects or elevates quality.
Today, this is a hands‐on leadership role; as Eleven scales, it will evolve into a more strategic, systems, and team‐building role.
As part of the senior leadership team, the Head of Editorial directly shapes Eleven's values, reputation, and long‐term growth.
Core Responsibilities 1.
Editorial Vision, Standards & Innovation Own Eleven's editorial philosophy, values, and market positioning, and translate those principles into effective editorial SOPs and practices.
Set expectations around quality, evidence, tone, structure, accuracy, and originality, and ensure they're applied consistently across clients and formats.
Evolve standards and practices as the company and client base grow, collaborating with leadership on new products, services, and the role of AI in content production.
Develop frameworks, tools, policies, and resources that support Eleven's production of commercially effective content, including around AI/LLMs.
Understand Eleven's SEO products deeply and ensure editorial execution supports them without compromising standards.
Represent Eleven publicly, notably on Linked In, reinforcing editorial credibility and leadership.
Help establish Eleven as a recognised authority in editorial excellence.2.
Editorial Operations, Oversight & Quality Assurance Maintain quality at scale, supporting editors and writers through training, leadership, and on‐the‐ground editing as needed.
Attend client onboarding calls to introduce Eleven's editorial approach and quality standards.
Support the sales pipeline by, alongside account managers, relating realistic editorial and production team capacity and planning for future accounts.
Work closely with editors during new client onboarding to ensure standards are correctly interpreted and applied.
Step into editorial reviews, escalations, or complex client situations when quality, positioning, or trust is at risk.
Develop scalable quality‐assurance mechanisms as team size and volume increase.3.
Commercial & Performance Alignment Ensure editorial output supports partners' commercial goals (e.g., conversions, lead quality, buyer progression).
Build understanding of conversion optimization, content performance signals, and editorial success metrics.
Collaborate with SEO and Account Management teams to interpret performance data and adjust editorial direction accordingly.
Help define "editorial success" for each client: not just rankings or traffic, but usefulness, persuasion, and outcomes.
Champion content that earns trust and drives action, especially for decision‐stage and commercially critical pages.
Participate in sales conversations where editorial quality, positioning, or strategy is central to the buying decision.
Serve as a senior editorial counterpart for publishers, content‐led prospects, and editorially sophisticated stakeholders.4.
Leadership, Team Development & Talent Acquisition Editors Lead and develop Eleven's editor team through structured training, effective feedback systems, growth planning, and consistent performance management.
Oversee editor allocation, capacity planning, and budget management to maintain sustainable workloads, prevent production delays, and maintain profitability.
Strengthen editors' ability to apply Eleven's editorial standards confidently, consistently, and independently across clients, and to coach writers to do the same (notably during probation periods).
Shape the long‐term evolution of the editor role as the company scales.
Oversee and refine over time Eleven's editor hiring framework, ensuring it remains rigorous, fair, and aligned with evolving editorial and commercial requirements and standards.
Maintain a healthy pipeline of vetted editorial talent across key verticals and formats.
Writers and other suppliers Contribute editorially to the hiring of writers, subject‐matter experts (SMEs), and other suppliers alongside Account Managers, ensuring consistency and quality of assessment.
Ensure writers receive consistent, practical, actionable feedback from editors that leads to consistent improvements in quality.
Track writer performance trends alongside Account Managers and editors; collaborate to address areas for improvement.
What Success Looks Like Editorial quality is clearly defined, widely understood, and consistently upheld.
Editors and writers are well‐trained, confident, and accountable in client work.
Sales commitments align with editorial capability and capacity.
Content drives meaningful commercial outcomes for Eleven's clients.
The editorial function scales effectively without sacrificing quality.
Experience & Profile Senior editorial leadership experience within content marketing, publishing, or editorial‐led agencies.
Proven ability to build, embed, and uphold editorial standards across teams and content outputs.
Strong commercial acuity, including effective capacity planning and realistic delivery forecasting.
Comfortable in leadership discussions, client‐facing conversations, and public representation.
Exceptional editorial judgment combined with decisive, pragmatic leadership.
Clear understanding of commercial outcomes required by our clients.
What We Offer Aleadership roleshaping one of Eleven's primary service lines.
Opportunity to work withdiverse, high‐profile B2 B clients.
Acollaborative, curious, and forward‐thinking culture.
Remote, flexible working (core UK hours required).
Influence on Eleven's strategic directionand internal growth.
Commitment35 hours per week.
Availability for ongoing guidance and collaboration during the work week (flexible, but with overlap in UK business hours).
