Sales And Marketing Manager

Initiate International Johannesburg, Gauteng, ZA
300,000 €

Published 2026-04-03

Description


Sales and Marketing Manager job vacancy in Johannesburg.

Our client, a respected player in the i Gaming and Sports Betting industry, is looking for a commercially sharp, high-energy Sales and Marketing Manager to take ownership of venue sales, event marketing, and revenue-generating brand activations in Johannesburg.

This is not a back-office coordination role. It is a front-line commercial opportunity for someone who knows how to sell event spaces, drive marketing visibility, and build partnerships that convert into revenue.

The ideal candidate will bring a strong blend of sales instinct, marketing capability, and events experience, with a proven track record in businesses that hire out venues for major events, corporate functions, hospitality experiences, or large-scale activations.

Experience working with casino venues, golf course venues, hospitality groups, or premium event spaces will be highly advantageous.

If you know how to fill a venue, position a brand, and create commercial opportunities that deliver results, this role is built for you.

The Opportunity:

As the Sales and Marketing Manager, you will be responsible for generating revenue through the sale of event spaces, while also driving marketing campaigns and promotional activity that enhance brand visibility and commercial performance.

You will play a key role in identifying opportunities, securing bookings, managing relationships, and ensuring that marketing efforts support both brand growth and sales outcomes. This role requires someone who is equally comfortable pitching to clients, negotiating deals, developing campaigns, and working closely with internal stakeholders to deliver standout event experiences.

Duties and Responsibilities: Driving sales of event and hospitality spaces for corporate functions, brand activations, VIP events, sporting occasions, and large-scale hosted experiences
Identifying and converting new business opportunities through proactive sales outreach, networking, relationship building, and strategic partnerships
Managing the full sales cycle from lead generation and client engagement through to proposal development, negotiation, closing, and post-event relationship management
Developing and executing marketing plans that promote venue offerings, event packages, and brand experiences to the right target audiences
Creating compelling promotional strategies to increase venue visibility, attract bookings, and strengthen market presence
Working closely with internal teams to align marketing activity with revenue targets, event calendars, and business growth objectives
Building strong relationships with corporate clients, agencies, sponsors, event planners, and commercial partners
Managing venue marketing collateral, sales presentations, campaign messaging, and promotional materials to ensure strong and consistent brand positioning
Analysing market trends, competitor activity, and customer demand to identify new commercial opportunities and improve go-to-market strategies
Overseeing event-related campaigns across digital, social, print, and partnership channels to maximise reach and engagement
Negotiating pricing, packages, supplier agreements, and partnership terms to ensure commercial value and profitability
Supporting the successful execution of booked events by ensuring smooth coordination between clients and operational teams
Monitoring sales performance, campaign ROI, occupancy targets, and event revenue, with clear reporting and recommendations for improvement
Representing the brand professionally at meetings, networking functions, industry events, and client engagements

Requirements: Minimum 4–6 years’ experience in a sales and marketing role with a strong commercial focus
Proven experience selling event spaces, hospitality packages, venue hire, or large-scale event solutions
Previous experience within businesses that specialise in hiring out venues for major events, conferences, functions, activations, or premium hospitality experiences
Experience working with casino venues, golf course venues, hospitality venues, or entertainment-led environments would be a strong advantage
Strong marketing experience, with the ability to create and execute campaigns that directly support sales and brand growth
Demonstrated success in achieving sales targets, growing revenue, and securing new business
Excellent commercial negotiation and relationship management skills
Strong understanding of branding, promotions, advertising, and customer-facing marketing execution
Ability to manage multiple projects, clients, and campaigns in a fast-paced environment
Strong presentation, communication, and proposal-writing skills
Comfortable working cross-functionally with sales, operations, marketing, and leadership teams
Good financial and commercial acumen, including budgeting, pricing, and ROI tracking
Proficiency in Microsoft Office and confidence using CRM or sales tracking tools
Relevant qualification in Sales, Marketing, Business, Communications, Hospitality, or a related field is advantageous
Willingness to travel when required and work flexible hours aligned to events and client needs

The right fit for this role: Commercially driven and confident in closing deals
Strong in both relationship-building and strategic marketing execution
Polished, credible, and comfortable engaging with high-value clients and stakeholders
Proactive, ambitious, and highly self-managed
Energetic and solutions-focused in a fast-moving environment
Organised enough to manage detail, but commercially minded enough to never lose sight of revenue
Comfortable operating in high-pressure, high-visibility environments where execution matters

Why this role stands out:

This is a high-impact opportunity to join a dynamic business in the i Gaming and Sports Betting industry where commercial thinking, brand presence, and customer experience all matter. You will have the chance to shape how venue opportunities are sold, how the brand shows up in market, and how strategic events contribute to broader business growth. For someone who thrives on driving sales, building partnerships, and bringing marketing ideas to life, this role offers the right mix of ownership, pace, and visibility. #J-18808-Ljbffr





Location

Johannesburg
Gauteng
South Africa
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Attributes

Job type Full time
Contract type Permanent
Salary type Per annum
Occupation Sales and marketing manager
Min. Salary 200000
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Initiate International
Initiate International
207 active jobs
Registered 2021-11-06
johannesburg, gauteng, South Africa
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