Marketing Manager, Cape Town

Last update 2024-02-26
Expires 2024-03-26
ID #2008540970
Marketing Manager, Cape Town
South Africa, Western Cape, Cape Town,
Modified January 27, 2024


As the lead on all things marketing this role would suit a dynamic individual who will own the development and execution of our marketing plan working alongside our creative and PR agencies. In collaboration with both sales and R&D, the Digital Marketing Manager will need to become an expert on our target market, its various buyer personas, and their business challenges.

General Marketing Responsibilities
- Create and deliver the Digital marketing strategy.
- Create and deliver the brand Bible.
- Complete the brand refers across all areas of the business.
- Work with our teams to map out how our software solves clients, both current and prospective, challenges
- Researching the client's ideal target customers and mapping out competitor suppliers in those accounts.
- Collaborate with sales to help buyers through their journey and to accelerate deals through the pipeline.
- Understand our various buyer personas and develop product positioning and messaging that resonates with them.
- Develop a variety of content, including marketing materials, website content, ROI models, videos, webinars,
whitepapers, case studies, success stories, blog posts, etc.
- Assist in the development of marketing plans for our target market and execute campaigns in collaboration
with the rest of the marketing team.
- Managing external marketing suppliers.
- Planning, creating, and running digital events or physical events participation, including webinars and conferences.
- Owning customer quarterly business reviews to maximise the benefit of those meetings to create value for our clients and our customers.
- New product material development.
- Event management.
- Drive PR.

Digital Marketing Responsibilities
- Execute database, email, social media marketing campaigns.
- Perform competitive keyword analysis, review and recommend changes to our list of target keywords.
- Build and maintain our social media presence.
- Measure and report on the performance of all digital marketing campaigns and assess against goals at the account level.
- Propose new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimise user funnels.
- Evaluate emerging account-based marketing technologies.
- Implement insight Driven Sales Playbook.
- Nurture Immediate Opportunities per quarter with a Minimum of 4 opportunities per quarter.

- 4+ years of experience in a marketing or digital marketing role.
- 2+ years of software product marketing or product management (preferred).
- Experience in marketing intangible products.
- Self-motivated and driven personality with the curiosity to learn.
- Exceptional writing skills with the ability to communicate technical information to a non-technical audience.
- Strong understanding of website technologies required.
- Experience with marketing automation tools.
- Demonstrable experience managing SEO/SEM, marketing database, email, social media, and display
advertising campaigns.
- Expertise in Linked In marketing and ABM is a strong bonus.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage,
inform, and mobilise.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar, Hubspot).
- Strong analytical skills and data-driven thinking.
- Well versed in marketing funnel reporting and industry KPIs, such as website analytics, MQLs, SQLs, conversion ratios, and ROI.
- Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
- Up to date with the latest trends and best practices in digital marketing, account-based marketing, and measurement.
- Fluent in English. Fluency in French is a bonus.
- Ability present at C-level.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Marketing manager

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