Liberty was founded in 1957 by Sir Donald Gordon who watched his father work hard all his life, yet reap little financial reward for his efforts. This struggle ignited in him the overwhelming belief that all people should have the opportunity to grow their wealth and leave a proud legacy for their family. This belief is captured in our name and our flame, taken from the Statue of Liberty and imbued with the same meaning of freedom and opportunity.
To be the trusted leader in insurance and investment in Africa and our chosen markets
Why we are in business
Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.
To make a difference in peoples lives by helping them to orchestrate their financial freedom. This is our passion.
Liberty is not just our name. Its what we do.