The Marketing Manager - Gaming is accountable for shaping and delivering the end‑to‑end marketing strategy for Sun International’s land‑based casino portfolio. This role drives commercial performance by developing compelling gaming propositions, leading integrated campaigns, and optimising customer engagement to grow revenue, footfall, and market share across iconic destinations.
Core behavioural and Technical / proficiency competencies Gaming Marketing & Promotions
Campaign Management
Customer Segmentation & CRM
Digital & Omnichannel Marketing
Data Analytics & ROI Optimisation
Commercial Acumen
Strategic Thinking
Collaboration & Influence
Execution & Accountability
Customer‑Centric Mindset
Matrix Leadership
Bachelor’s degree in Marketing, Commerce, Communications, or related field required.
Postgraduate qualification in Marketing, Business, or Commerce highly advantageous.
10+ years’ marketing experience within gaming, hospitality, retail, leisure, or entertainment environments.
Minimum 3‑5 years’ experience in an executive or head of function role.
Proven track record in campaign management, promotions, and customer engagement strategies.
Experience with customer segmentation, loyalty programmes, and CRM (advantageous).
