1. Sales Strategy and Planning
Develop Sales Plans : Create and implement strategic sales plans to increase group bookings and maximize revenue.
Target Market Identification : Identify target markets for group sales, including corporate clients, event organizers, associations, and travel agencies.
Setting Sales Goals : Establish sales targets and objectives to drive business growth, and work towards achieving them consistently.
2. Prospecting and Lead Generation
Identifying Leads : Research and identify new leads and potential group clients, such as businesses looking for conference venues or organizations needing event space.
Networking : Attend industry events, trade shows, and networking functions to meet potential clients and build relationships with key decision-makers.
Cold Calling & Outreach : Reach out to potential clients through cold calling, email campaigns, and direct outreach to generate leads.
3. Relationship Management
Client Relationship Building : Cultivate and maintain strong relationships with existing clients to encourage repeat business and long-term partnerships.
Account Management : Oversee the management of group accounts, ensuring clients are satisfied and their needs are met before, during, and after their events or stays.
Customer Service : Respond promptly to client inquiries, assist with specific requests, and ensure that all group-related needs are fulfilled.
4. Proposal and Contract Management
Prepare Proposals : Create customized proposals for group bookings, including pricing, packages, and terms that meet client requirements.
Negotiation : Negotiate terms, pricing, and services with clients to close group sales deals, ensuring both client satisfaction and profitability.
Contract Management : Finalize contracts for group bookings and ensure that terms and conditions are clearly defined and agreed upon by both parties.
5. Coordination of Group Arrangements
Event Coordination : Work with other departments (e.g., catering, event planning, and operations) to ensure all aspects of group bookings are managed smoothly.
Logistics Management : Coordinate details such as room block allocations, event space reservations, catering options, audio-visual requirements, transportation, and other logistics for group events.
On-Site Support : Ensure smooth execution of group events by providing on-site support during the event, handling last-minute issues or adjustments.
6. Reporting and Analytics
Sales Reporting : Track and report on group sales performance, including revenue, bookings, and goals. Provide regular updates to senior management.
Market Trends Analysis : Monitor and analyze market trends to understand the competitive landscape, identify new opportunities, and adjust sales strategies accordingly.
Budget Management : Manage group sales budgets, ensuring that costs are controlled and financial targets are met.
7. Marketing Collaboration
Collaborate with Marketing : Work closely with the marketing team to create promotional materials, digital campaigns, and packages that target group clients.
Brand Promotion : Help promote the brand and services through various marketing efforts, such as advertisements, promotional emails, and social media outreach.
Market Research : Provide feedback to the marketing team regarding customer preferences and successful sales tactics.
8. Customer Feedback and Satisfaction
Client Feedback : Gather feedback from group clients regarding their experience with the service, and use this information to improve future sales efforts.
Follow-up : After an event or group stay, follow up with clients to ensure their satisfaction, resolve any issues, and encourage repeat business.
9. Team Leadership and Support
Team Collaboration : Collaborate with sales teams, customer service, and other departments to achieve sales objectives.
Mentoring : Assist in mentoring junior sales staff or team members in group sales processes, strategies, and techniques.
Training : Provide training to the team on product offerings, sales techniques, and customer service standards.
10. Budgeting and Forecasting
Sales Forecasting : Forecast future sales based on current trends, seasonality, and past performance to help the organization plan for future business.
Budgeting : Set and manage budgets for the group sales department, ensuring that sales efforts remain cost-effective.
Group Sales Manager, Pretoria
Free
Group Sales Manager, Pretoria
South Africa, Gauteng, Pretoria,
Modified April 8, 2025
Description
Job details:
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