Digital Marketing Specialist
Cape Town
R500k - R650k
A Global Investment Firm managing over a billion across alternative and long-only portfolios and specializing in asset classes like fixed income, equity, and commodities is looking for a Digital Marketing Specialist. Reporting to the Head of Marketing, the ideal candidate will deeply understand SEO, paid advertising, social media, Word Press, basic programming languages, CRM and list management, email marketing, and analytics, including Google Analytics.
Key Performance Areas
SEO management:
Conduct keyword research and analysis to enhance organic search visibility
Develop and implement on-page and off-page SEO strategies
Monitor and report on SEO performance, identifying areas for improvement
Paid advertising:
Plan, execute, and optimise paid advertising campaigns across various platforms (Google Ads, Linked In, etc.)
Manage paid budgets, analyse campaign performance, and generate actionable insights
Social media management:
Develop and execute social media strategies to increase brand awareness and engagement
Create and curate content for various social media platforms
Monitor social media trends and analytics to inform strategy
Website management:
Maintain and update the company website using Word Press
Ensure website content is up-to-date, engaging, and optimised for search engines
Collaborate with developers to implement new features and functionalities
CRM and list management:
Manage and segment customer databases to ensure targeted marketing efforts
Develop and execute CRM strategies to enhance customer retention and acquisition
Email marketing:
Design and execute email marketing campaigns, including newsletters, promotions, and automated workflows
Analyse email performance metrics and implement improvements
Analytics and reporting:
Utilise Google Analytics and other tools to monitor website traffic, user behaviour, and campaign performance
Generate regular reports and provide insights to optimise digital marketing efforts
Qualifications and Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Certification in Google Ads, Google Analytics, or related platforms
Minimum of five years of experience in digital marketing or a related role
Experience in Financial Services (Adv.)
Proven experience in SEO, paid advertising, social media, Word Press, and CRM
Basic programming skills (HTML, CSS, Java Script) are advantageous
Proficiency in email marketing platforms and Google Analytics