Senior Brand Manager, South Africa

South Africa, South Africa, South Africa
Last update 2024-07-14
Expires 2024-08-14
ID #2206931994
Senior Brand Manager, South Africa
South Africa, South Africa, South Africa,
Modified June 26, 2024


Senior Brand Manager Job Description Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy & roadmap.

Define and achieve specific net sales and market share objectives through the input/ development and execution of the annual marketing plan.

Responsibilities: Market Understanding and Development • Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives• Input into the brand portfolio development and partner with the Global marketing Team• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager• Build in depth understanding of local consumers and shoppers to input into Consumer market strategy• Contribution toward development of annual Consumer Marketing Plan and gain approval for Strategy with the Marketing Manager Communication Development • Lead the adaption of global and regional communication assets for key innovations in the Consumer Marketing Space• Develop 360 launch activation campaigns and ensure smooth implementation• Execute campaigns to perfection with constant evaluation and optimisation of the creative and media plan for the best possible implementation• Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process• Evaluate & propose Marketing mix and evaluate media channels• Evaluate Brand performance, gather and interpret data & propose activities to rectify poor performance, and spot opportunities / gaps in the market.• Responsible for development of brand commercial updates monthly.

Budgeting/Financial Management • Responsible for accurately managing allocated budgets throughout the year.• Responsible for accurate recons, and media PO tracking.• Responsible for maximisation of return on investment by tracking Above the Line campaigns with scan track and PLEs feedback into the business.

Implement agreed course correction plans if necessary.

Personal Specification University degree (Honours); Master Degree an added advantage Min 5 years brand management experience in FMCG industry Skills & Abilities Marketing skills including ATL BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development Excellent communication skills to manage diverse relationships both locally and internationally.

Ability to identify patterns in data and develop action plans in response.

Ability to help develop Brand Managers.

Strong presentation and communication skills, good influencing skills.

Strong stakeholder management skills.

Good analytical and financial skills for share analyses and business case development.

Be able to relocate to South Africa/Central, Eastern and Western Africa

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Senior brand manager

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